Support better decisions faster

Decision Intelligence in the Speed of Change

Get the customer insights you need to make confident decisions in hours, not months. AI-powered mirror audiences deliver actionable intelligence at the speed of business.

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Built for the Speed of Modern Business

When markets change weekly and customer preferences shift overnight, waiting 6-12 weeks for research results means missing opportunities. Our Decision Intelligence platform delivers insights at business speed.

The First
Synthetic AI Full Service Agency

Experience true "done-for-you" Decision Intelligence. No DIY. No training required. No internal resources tied up. Just professional insights delivered at unprecedented speed.

Complete Done-For-You

Zero training, zero resources from your side

Hours, Not Weeks

Professional depth at unprecedented speed

Actionable Results

Ready-to-implement recommendations

Interactive AI

Experience insights, not just reports

Experience Interactive AI

Try Katja - a live demo of our AI experiences! 👇

Mirror Audiences vs. Generic Synthetic Data: The Critical Difference

Other synthetic audiences simulate demographics. We mirror real decision-making psychology from actual customers in your market.

Mirror Audience Twins:
Your Customer's Digital Decision-Making Doubles

Our Mirror Audience Twins are built from real decision patterns of actual customers in your market.

We've captured how they think, weigh options, and make choices – then created behavioral twins that predict their future decisions with validated accuracy.

Each Mirror Twin reflects authentic customer psychology, delivering insights that mirror real-world decision-making processes with precision.

Learn About Mirror Audiences

Mirror Audience Twins

Mirror Audience Twin - Creative Professional
Mirror Audience Twin - Experienced Professional
Mirror Audience Twin - Young Professional
Mirror Audience Twin - Senior Expert
Mirror Audience Twin - Digital Native
Mirror Audience Twin - Senior Expert
Mirror Audience Twin - Executive Decision Maker

Choose Your Path to Better Decisions

Whether you need instant expert advice, comprehensive market studies, or continuous optimization – our Decision Intelligence adapts to your specific business needs and timeline.

ADVISORY

Get Expert Advice in Minutes

Skip expensive consultants. Get instant expert evaluation with clear recommendations.

Communication Checks
Persona Builder
SWOT Analysis
Advisory Solutions

RESEARCH

Complete Market Studies in Hours

Stop waiting weeks. Get full market studies with actionable insights same day.

Product Tests
Ad Effectiveness
Pricing Research
Research Options

OPTIMIZATION

Never Stop Improving Performance

Set and forget. Automatic monitoring and optimization 24/7 to stay ahead.

Campaign Optimization
Competitive Intelligence
Journey Improvement
Optimization Tools
NEW

Stop Reading Reports.
Start Talking to Your Customers.

Transform insights into conversations. Speak directly with AI-powered customer personas and experts – no typing required. Get instant feedback, test arguments, and explore scenarios naturally through voice.

  • Voice-powered conversations – speak naturally, no typing
  • Real-time responses based on behavioral data
  • Multiple perspectives – personas, experts, decision-makers

Meet Katja

Try voice conversations with our interactive AI personas

🎭 Chat with Personas

How We Anticipate What Your Customers Will Do Next

How we build our algorithm from five specialized components to mirror real customers - turning 20+ years of behavioral research into precise decision simulations of your actual customers

01

Mirror Audience

Industry-specific behavioral models that reflect authentic customer decision patterns

02

Decision Psychology

Deep understanding of how customers actually think, evaluate options, and make purchasing decisions

03

Research Quality Standards

Professional market research methodology and quality assurance to ensure reliable results

04

Context Training

Models trained on industry-specific contexts and decision logic unique to your sector

05

Success Principles

Scientific marketing and psychological principles proven to drive conversion, engagement, and customer action

= Instant Decision Intelligence

Authentic prediction accuracy and optimal anticipation capability: Predicting what your customers will actually do, not just what they say they'll do.

20+ Years of Market Research Excellence

Trusted partnerships that shaped our expertise. These brands chose us for their market research over the years, building the foundation for today's Decision Intelligence platform.

ING
toom
Raiffeisen Oberösterreich
TeamBank
Bristol Myers Squibb
Vaillant
VIESSMANN
Die Techniker
ISOVER SAINT-GOBAIN
PROVINZIAL
Schwäbisch Hall
SCHWAN Cosmetics
STABILO
Henkel
Imperial Tobacco
KÄRCHER
Lechuza
Nestlé
MEGGLE
LOTTO Bayern
HALEON
STADA
adidas
AXA
3M
BOSCH Professional
SevenOne Studios
STOLLWERCK
freenet
klarmobil.de
Lufthansa
EnBW
HILTI
GMK
BOSCH Home Comfort
McDonald's
finanz informatik
comdirect
Bitburger
20+
Years Experience
60+
Global Brands
1,800+
Projects
5,400+
Recommendations

Building trust through proven results since 2005

Why Teams Trust Our Decision Intelligence

Real insights from professionals who transformed their decision-making process

"The AI avatars deliver content that is plausible, differentiated, and consistent – with a surprisingly high level of alignment to classical studies. The method provides valid and practice-oriented insights, with a depth and flexibility that efficiently complements traditional market research."

Senior Corporate Market Researcher

at a major German bank

"We were able to use real insights even before the first drafts, which allowed us to develop and test mockups much faster." "We initially dismissed a recommendation from the AI – but in interviews with real people it turned out the AI was right." "...that was extremely valuable."

Design Thinking Expert

at a major German Bank

"With the synthetic data from your AI we were able to confirm or refute our hypotheses." "Your tool is powerful because it is built on truly solid data." "That was actually one of my favorite conversations with your AI solution."

Senior Insight Expert

at a major German Bank

"We tested it directly against our internal Copilot and chatgpt — and the difference was really clear. Because of the psychological angle and the analysis process you've built in, it gives us insights our Copilot and chatgpt just can't deliver."

Head of Research

at a major European HVAC Manufacturer

Get Mirror Audiences That Decide Like Your Industry's Customers

Your customers don't think like everyone else – they think like your industry. Our Mirror Audiences understand the specific decision patterns, risk tolerance, and buying behaviors of your sector, not generic consumer behavior.

Finance & Insurance
Banks, FinTech, Insurers
Advanced Audience Test Now
Retail & Consumer Goods
FMCG, Fashion, E-Commerce
Basic Audience
Telecommunications
Telecom, Mobile, Network Services
Basic Audience
B2B
Plumbing & HVAC Professionals, Contractors
& Healthcare Professionals
Basic Audience
Others
Your Industry Not Listed?
Contact Us
Your Industry Not Listed? Contact Us to Learn When It Will Be Available

How to Use Insightmatic™

Discover the versatile applications of Decision Intelligence across different research methodologies and business objectives. From exploratory insights to scaled qualitative research.

Stimulus-Based

Test creative concepts, advertising materials, screens, and visual designs through Mirror Audience reactions to specific stimuli.

Exploratory

Discover what motivates customers and how specific contexts work by exploring uncharted behavioral patterns and decision drivers.

Qualitative Research

Generate deep insights through synthetic interviews that reveal underlying motivations and decision drivers.

Quantitative Research

Collect statistically significant data through Mirror Audience surveys and behavioral tracking with instant results.

Qualitative at Scale

Combine the depth of qualitative insights with the reach of quantitative methods through automated synthetic interviews.

Decision Intelligence

It's not just Data, not just a well trained LLM — it's the system that models the customer

Decision Intelligence System

Empirical foundation

brings in the real world

  • • Qualitative & quantitative target group studies
  • • Individual audience/twin profiles based on real data

Customer Thinking Modell

Models how people decide

  • • Decision Psychology - Behavioral Economics
  • • Psychological needs & decision logic as foundation that drive behavior
  • • Defines how the Agent-Modell works with the data

LLM-Agent

Executes the thinking and decision-making process

  • • High-end Reasoning Modells
  • • Agentic-AI Orchestration of Agents
Continuous updates & contexts
  • • Continuously enriched with new studies
  • • Ability to prime for current developments
Validation framework
  • • Alignment with established effects (e.g., advertising impact, price perception)
  • • ISO standards & research methods ensure quality

Why you can Trust the Results

In order to simulate Behavior you need to know the underlying drivers of behavior

Over 20 Million

Industry-specific datapoints from real customer research over 20+ years

Over 300

Behavioral heuristics & nudging principles from decision psychology

Mirror Audience

Validated against real customer decisions, not just theoretical accuracy

Our Validation Standard: Real-world Recommendation Match

Traditional Validation

Test individual questions. Measure accuracy: how close to the same answer rate? Just a number.

Our Validation Standard

Validate on realistic use cases. Measure outcome: do we reach the same recommendation? Real-world applicability.

This is a much tougher standard than just accuracy. It validates whether synthetic solutions actually work in practice — not just in theory. This is our benchmark for every product and solution we offer.

Featured Products

Explore our most popular Decision Intelligence solutions.

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How You Can Buy

Choose the option that fits your timeline and business needs

Adhoc

Pay per project. Perfect for one-time insights or testing our system before committing to larger packages.

Best for:
• One-time projects
• Testing our capabilities
• Urgent business decisions
Pricing:
€500-€5,000 per project
Browse Products
MOST POPULAR

Research as a Service

Monthly credit system. Your own decision intelligence department with better per-unit pricing and priority support.

Best for:
• Regular research needs
• Ongoing optimization
• Cost-conscious teams
Pricing:
From €9,900/month
View Plans

Custom

Tailored enterprise solution. White-label options, custom integrations, and dedicated research team.

Best for:
• Large enterprises
• Specific integrations
• White-label solutions
Pricing:
Custom quote based on requirements
Get Quote

From Brief to Results
in 3 Simple Steps

1

Order & Brief

Select product, get guided through questions

→
2

Automated Execution

Mirror audiences simulate decisions automatically

→
3

Results & Insights

Management summary with clear recommendations

→

Deep Dive

Chat with your data to answer all spontaneous questions

Complete results after 3 steps in hours, not weeks.

+ Optional Deep Dive: Interactive chat with your data for additional questions

Start First Project

What Makes Insightmatic™ Your Best Choice for Customer Intelligence

Traditional Market Research

Slow & Expensive
Surveys & Focus Groups

What people say, not what they do

6-12 Weeks Timeline

Too slow for agile decisions

€15,000-50,000+ Cost

Budget limits frequency of studies

Past Behavior Focus

Cannot predict future scenarios

Result: Outdated by launch time

Digital Twins

Technical Only
System Simulation

Process modeling, not psychology

No Decision Psychology

Misses human behavior patterns

Complex Implementation

Months of technical setup required

Operational Focus

Good for processes, not customer insights

Result: Technical accuracy without human insight

ChatGPT & AI Prompting

Unreliable
Generic Responses

No industry-specific knowledge

No Empirical Basis

Hallucinations and assumptions

Inconsistent Results

Different answers to same questions

No Validation Framework

Cannot verify accuracy of predictions

Result: Dangerous business guessing

Insightmatic™ Decision Intelligence

Complete Solution
Synthetic Data Collection

Mirror Audiences + empirical psychology models

Automated Processing

Instant analysis to actionable recommendations

Optimization Tools

Always-on customer monitoring & insights

Maximum Efficiency

Complete solution from your question to your answer: Reliable insights, instant results, comprehensive coverage - everything you need in one platform, no additional tools or delays

Result: Complete customer intelligence, automated

The Critical Difference: Customer Thinking Model

While others describe what happened or guess what might happen, our Decision Psychology algorithms understand why customers make choices – enabling accurate prediction of future behavior in new scenarios.

See Insightmatic™ in Action

20+ Years Experience

Market research experience and empirical foundation at StraightONE

ISO Certified

Over 15 years of quality management and process standards

Industry Active

BVM membership, AI-mpathy Podcast, teaching activities

View All References

Powered by StraightONE

Two decades of market research expertise meet cutting-edge decision psychology. We developed Insightmatic™ to solve the fundamental challenge: making customer knowledge truly actionable.

Our mission: Help executives switch from "What do I need to know?" to "What should I do?" – with the speed and precision that modern business demands.

Visit StraightONE
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Ready to Transform Your Decision Making?

Join the leaders who've already accelerated their insights process with Decision Intelligence. Get started in minutes, not months.

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Hello, I'm Katja, your Customer Service Avatar

Your AI expert for Decision Intelligence. Ask me any questions about customer behavior, market research, or how Insightmatic™ can help you!

🎭 Chat with Katja now

Upcoming Events

Join our exclusive webinars to discover the latest in Decision Intelligence and Synthetic Research. Learn directly from our experts about cutting-edge methodologies and practical applications.

23 OCT
2025

Anticipate: Making Customer Reactions Visible

Use synthetic panelists based on real survey data. Learn how the Customer Thinking Model and Behavioral Economics ensure that responses are human-like and consistent.

📅 October 23, 2025 🕐 2:00 - 3:00 PM CET 💻 Live Online Event
Register Now
12 NOV
2025

Talk to your Persona: Data-based Personas

Experience how abstract personas become living conversation partners. Video avatars in dialogue enable empathy building and make customer needs immediately understandable.

📅 November 12, 2025 🕐 11:00 AM - 12:00 PM CET 💻 Live Online Event
Register Now
04 DEC
2025

AI for Research: The Future of Target Group Research

See how target group research and personas can be combined in a Digital Twin Panel: empirically founded, AI-supported and immersively experienceable for a unified database.

📅 December 4, 2025 🕐 2:00 - 3:00 PM CET 💻 Live Online Event
Register Now
Emergency Fix v2025-09-16