Where empirical decision pattern data meets decision psychology. Predict behavior, not just describe it. Get customer insights in hours that anticipate what people will do next.
AI-powered representations of real decision-makers that anticipate actual decision-making processes. Unlike traditional personas based on demographics, they predict behavior using validated decision psychology models.
Built on 20+ years of empirical decision pattern data and validated decision psychology models, they can adapt to new scenarios and predict how people will respond to products, messages, and situations that don't yet exist.
Experience the breakthrough advantages of decision pattern prediction over traditional demographic analysis. Get insights in hours that anticipate customer actions before they happen.
Insights in hours, not weeks. Decision psychology enables immediate clarity about complex human decision patterns.
Unlike traditional research that describes the past, our audiences anticipate future behavior using decision science.
Continuous learning from new data and adaptation to changing market conditions and decision patterns.
Transform how you understand and predict customer behavior across strategic, marketing, and research functions.
Make strategic decisions with psychological validity in hours, not months. Reduce risk and increase success rate of new initiatives through rapid decision pattern prediction.
Test campaigns before budget deployment with instant feedback. Optimize messaging for psychological impact and predict market reactions with speed and precision.
Scale research capabilities exponentially with 24-hour turnaround. Get faster, more predictive insights and focus on strategic interpretation rather than data collection.
Understanding the foundation: empirical decision pattern data combined with validated decision psychology models.
Built on 20+ years of real decision pattern data:
Psychology explains how decisions are really made:
Psychology explains the "why" behind behavior. Predictions become accurate and transferable to new situations.
Psychological models understand decision fundamentals. Transfer learning to unknown products and markets.
Why data alone cannot anticipate the future and how decision psychology makes instant prediction possible
More data points don't automatically mean better predictions. To anticipate future customer behavior, you need to understand what past knowledge means for the future.
"We know what customers did"
But can only reproduce the past
Fails with new products, markets, situations
"We understand WHY customers decided"
And apply decision logic to new scenarios
Works for completely new topics
Challenge:
"Will our new pricing strategy work?"
Data-Only Approach:
"Let's analyze past pricing data and demographics"
Problem:
Only reproduces past patterns - fails for new approaches
Challenge:
"Will our new pricing strategy work?"
Decision Psychology Approach:
"Understanding decision logic: how customers evaluate value"
Advantage:
Applies decision patterns instantly to any new pricing scenario
Hours instead of months
Predicts new scenarios
Test before you invest
"We predict customer decisions for products that don't exist yet."
Four critical standards that separate real decision intelligence from basic demographic data collection.
Based on real decision pattern data, not assumptions or demographics alone.
Validated against real market results, not just descriptive accuracy.
Anticipates real decision processes, including biases and emotional factors.
Continuous improvement through new data and feedback loops.
Choose the right approach for your research needs. Mirror Audiences excel at decision pattern prediction, while traditional methods work better for certain specific cases.
Need results in 24-72 hours? Want to predict future behavior? → Mirror Audiences
Need regulatory compliance or completely new market research? → Traditional Research
Best for compliance and completely new markets
Choose from industry-specific audiences or create custom decision pattern models for your unique market needs.
Create your own Mirror Audience – based on your existing data, typologies, and customer insights. Perfectly tailored to your specific customer base.
Join the leaders who've already accelerated their insights process with Decision Intelligence. Get started in minutes, not months.
Your AI expert for Decision Intelligence. Ask me any questions about customer behavior, market research, or how Insightmatic™ can help you!
Book a personalized demo with examples from your industry and use cases.
