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Two decades of market research expertise meets cutting-edge decision psychology. Making customer knowledge actionable at the speed of change.
From Knowledge to Action
"Traditional research tells you what happened. We reveal what comes next."
We built Insightmatic™ to solve the fundamental challenge in market research: how to make customer knowledge truly actionable with the speed and precision modern business demands.
AI models reproduce what was. We use decision psychology to predict what will be.
The StraightONE Story
Two decades of innovation in market research, behavioral economics, and AI
Years of Excellence
At the forefront of market research innovation, helping organizations make better decisions through deeper customer understanding.
- ✓ Thousands of successful projects
- ✓ ISO-certified processes
- ✓ Industry-leading methodology
Decision Psychology Pioneers
Traditional demographics miss the point. How people make decisions matters more than who they are.
- ✓ Behavioral economics expertise
- ✓ Validated decision models
- ✓ Predictive accuracy focus
AI Innovation Leaders
Combining empirical behavioral data with AI to create something entirely new: predictive mirror audiences.
- ✓ Mirror audiences
- ✓ Automated research workflows
- ✓ Continuous learning systems
Our Values
Empirical Foundation
Everything we build starts with real behavioral data, not assumptions. Our mirror audiences are grounded in 20+ years of actual market research studies.
Psychological Validity
We believe behavior is psychological, not demographic. Our models simulate decision-making processes, not just surface characteristics.
Predictive Focus
The future matters more than the past. We optimize for predictive accuracy, helping you understand what will happen, not just what did.
Speed & Clarity
Insights at the speed of change. Clear recommendations, actionable outcomes, Do's & Don'ts that help you decide quickly and confidently.
Continuous Learning
Our systems improve with every study. Each project makes our mirror audiences more accurate and more adaptable.
Ethical Innovation
AI should augment human decision-making, not replace it. We focus on transparency, privacy protection, and human oversight.
Industry Recognition
ISO Certified
Quality management and process standards ensure consistent, reliable results across all projects.
Industry Active
Active members of BVM and ADM. Regular speakers and contributors to market research innovation.
Knowledge Sharing
Teaching at BVM, hosting the AI-mpathy podcast, publishing research on AI and psychology integration.
AI-mpathy Podcast
Our podcast explores the intersection of AI and market research, featuring conversations with industry leaders about the future of customer intelligence and decision support systems.
Our Approach
Human + AI Collaboration
We don't believe in replacing human expertise with AI. Instead, we use AI to augment human decision-making capabilities:
- AI handles data processing, pattern recognition, and scenario simulation
- Humans focus on strategy, interpretation, and implementation guidance
- Together we deliver faster, more accurate, more actionable insights
Human expertise enhanced by AI capabilities
Learn More About StraightONE
Insightmatic™ is powered by StraightONE GmbH, Germany's leading consultancy for Behavioral Economics and decision psychology.
With over 20 years of experience, StraightONE has been helping organizations understand and influence customer behavior through science-based methodologies and innovative approaches.
Visit StraightONE WebsiteStraightONE GmbH
Behavioral Economics & Decision Psychology
Our Commitment to You
Transparency
You'll understand how our synthetic audiences work, where our data comes from, and how we reach conclusions.
Privacy
Your data stays yours. We never share client data or use it to train models for other clients.
Accuracy
We optimize for predictive accuracy and validate our models against real market outcomes.
Support
From onboarding to advanced applications, our team provides guidance every step of the way.
Ready to Work Together?
Let's discuss how Insightmatic™ can transform your approach to market research and decision-making.
Hello, I'm Katja, your Customer Service Avatar
Your AI expert for Decision Intelligence. Ask me any questions about customer behavior, market research, or how Insightmatic™ can help you!